About Me

I help forward-thinking brands achieve clarity of their advertising, branding, and organizational efforts by delivering enterprise strategic, technological, and creative excellence that motivates action and drives true impact.

By utilizing exceptional content, advanced competitive strategy, and technology excellence, we leverage our client’s brand, business objectives, and consumer interests to start and engage conversations 24/7/365. These conversations spread naturally, opening opportunities up for our clients, and increase the bottom line.

Background

I studied motor behavior at Texas A&M University and also performed professionally with several orchestras and symphonies. Through my professional career I have studied how human beings operate in the world, whether it is learning a new movement or skill, how they respond to stimuli, and develop their own mental models of the world.

This background has given me unique insight into how members of a team work together, develop new skills, and master fundamentals. After a decade of practice professionally, in both music and advertising, I have applied these lessons to developing and growing our agency, Foundry512. We have a unique view and philosophy that people interact with brand and the wold in a state of flow.

The Flow Philosophy

Counter to flow in regards to UX, this is a mental state found in all human beings and is seen when studying motor behavior and memory consolidation. Unlike “being in the zone”, flow is the concept of effortlessness. When a person enters a state of flow, they can perform very complex tasks with ease. They are 100% focused on the task at hand, no matter how brief or long it lasts. I extend this natural process of learning to connect brands and consumers and to help them grow their relationship over the course of a person’s life.

Learning & Team Building Framework

I have been very fortunate by having two parents who were master teachers and both excelled at developing talent from overlooked individuals into award-winning masters. Because of my background, I truly believe that by applying a modern learning framework to any individual, given the right environment and conditions, they can achieve greatness. I love to see overlooked people grow into their natural roles and dominate the competition.

It’s more than just winning, its about growth; as individuals, teams, an agency, and our larger collective. We practice a culture of diversity and inclusion. We bring in outside views, values, and belief systems, mix them together, and make something great together. We share in food, music, and fun. Our immersion in new cultures leads us down the path of discovery and ultimately towards a greater tomorrow.